As personalization becomes table stakes, a new class of products is emerging that depends not just on data inferred from ...

Great customer experience (CX) feels like one continuous conversation. This is the shift defining 2026 — real-time, ...

At CES 2026, 12 companies reveal how AI, robots, and Web3 are redefining personalization through identity, trust, smart ...

In recent years, personalization has become one of the most influential trends across retail, fashion, and small busines ...

Study finds AI-powered personalization increases trust, engagement, and employee loyalty when used with human intent AI ...

The 20th-century industrial age cemented the “one-size-fits-all” model as the default, driven by the cost efficiencies of mass production. But today, advanced technologies—especially AI—are ...

There is a lot of discussion today about the digitalization of marketing. We are shopping online for practically everything. Market researchers say that we will continue this behavior post-pandemic. A ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Marie Hattar Have you ...

In today's highly social digital world, customers want organizations that help them feel valued rather than just being treated like a number. Part of showing that you appreciate each buyer as an ...

Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

Personalization — to no surprise — continues to be a buzzword in marketing, in both the B2B and B2C industries. Yet B2B organizations are still trailing behind their B2C counterparts in terms of ...

As more consumers moved online during the pandemic, demand for streaming services exploded, and competition between providers has never been more intense. Despite the stellar subscriber numbers seen ...