Unilever brand Persil has ambitious plans to modernize its image and marketing with a new detergent, Wonder Wash, as it looks to appeal to more households. We’ve all seen the classic laundry advert: ...

Persil recently launched its reformulated product under the guise of helping consumers maintain “That New Clothes Feeling” by focusing on doing more than simply removing stains. Rather, the brand is ...

(Reuters) -Persil-owner Henkel gave weaker-than-expected guidance for 2025 organic sales growth on Tuesday, projecting a slower start to the year due to a tough industrial environment and subdued ...

Samara, is that you? Persil’s Super Bowl LII commercial was like an extremely benevolent and cheery version of The Ring, with the laundry detergent brand’s spokesman climbing out of a TV to clean up ...

(Reuters) - U.S. government decisions are hurting the North American market disproportionately, consumer goods and adhesive maker Henkel said on Tuesday, the latest company to warn about uncertainty ...

Back in March, Persil, owned by Unilever, launched a new advert to showcase its products and their supposed benefit for the planet. Persil washing up liquid’s advert showed a beach that was covered in ...

Detergent giant Persil has switched its bottles to 100 per cent recyclable plastic and has ditched the controversial 'dosing ball'. The plastic ball, a small bowl detaching from the main bottle, had ...