Perkins created a virtual restaurant brand for the bakery side of its business that is driving incremental volumes and increasing pastry and pie sales anywhere from 10 to 20 percent in its ...

Perkins, a chain that started 66 years ago as a pancake house, is getting an overhaul, with the company rebranding under the name Perkins American Food Co. and adding a new look and menu items to its ...

Today, Perkins American Food Co. is opening its highly-anticipated flagship restaurant in Orlando. As part of the opening, the eatery is also debuting a brand-new menu paired with new beverages and ...

At 66 years old, Perkins Restaurant and Bakery is due for a touch up. The diner chain, best known for its pies and pancakes, is getting a major makeover that includes a new logo and name, a redesign ...