Beverage giant PepsiCo has unveiled its full Pepsi Zero Sugar Super Bowl 60 ad, a one-minute tale of a polar bear who takes ...

The complete ad begins with a blindfolded taste test, with a polar bear—which, as you may recall, has long been the mascot of ...

The filmmaker, who makes a cameo as the bear’s therapist, tells PEOPLE why he “jumped at the chance” to direct the playful ...

Pepsi took a jab at Coca-Cola with its new Super Bowl commercial. Fans are already aware of Pepsi and Coke’s long-standing, ...

"Rethink [your] choice of cola." Pepsi takes major swing at Coca-Cola with latest Super Bowl ad featuring hidden messages: ...

Pepsi kicked open the door to the soda wars again with a Super Bowl commercial that instantly grabbed attention and refused to let go. In the ad, Pepsi boldly borrows and flips the ...

The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features an icon ...

The spot has sparked outrage on LinkedIn, but the backlash reveals a bigger problem. As marketers fixate on distinctive brand ...

For decades, Super Bowl commercials have garnered […] ...

The spot directed by Oscar-winner Taika Waititi starts with a taste test and ends with ice bear love.

While we already are at the brink of the next great war, is this also the year of the great Soda War? Seems likely as soft drink maker Pepsico took a cheeky dig at rival Coca Cola in its latest Super ...

Did the Polar Bear defect? Find out how Pepsi's 2026 Super Bowl commercial is calling out Coke and reigniting the fiercest rivalry in beverage history.