UFC’s new seven-year, $1.1 billion deal with Paramount+ will end its U.S. pay-per-view model starting in 2026. All 13 numbered events and 30 Fight Nights will be included in the Paramount+ ...

UFC fans will be able to watch fights for the first time without pay-per-view costs starting in 2026, ushering in a radical change to how viewers have accessed bouts for years. UFC reached a ...

Welcome back to MoneyCall, The Athletic’s weekly sports business cheat sheet. (Was this column forwarded to you? Subscribe here to receive it in your email every Wednesday morning.) Name-dropped today ...

For the longest time it’s been all about those three little letters, because when you see them, you know it’s going to be good. No, not UFC — we’re talking PPV. And in this acronymic world we live in, ...

UFC has announced a new media partnership that will put an end to the pay-per-view model that has existed since the promotion was founded more than three decades ago. In a statement on Monday morning, ...

Back in 2009, Dana White swore that if UFC 100 did a million pay-per-view buys he’d bungee jump off the Mandalay Bay. (It did, he didn’t). When UFC 151 was canceled after Jon Jones refused an opponent ...

The UFC is moving away from pay-per-view in the US after Dana White announced a new broadcast deal worth over a billion dollars. Historically, the UFC has relied on pay-per-view for its biggest events ...

Dana White appears to be already walking back the idea of the UFC’s pay-per-view model being ‘dead’, just hours after it appeared that those days were over. UFC President White yesterday announced the ...