Though marketing and PR are different, they complement each other by working together to shape a brand’s narrative (PR) and drive business and sales goals (marketing). One tool once championed mostly ...

Crafting a standout press release doesn’t happen by chance—it starts with a strong foundation. Whether you're announcing major news or building brand visibility, your press release should be clear, ...

Want your next press release to make noise? A step-by-step guide to writing and distributing press releases that actually generate visibility, engagement and relevant media coverage. The very first ...

In 2002, Amazon required every executive to master an unexpected skill: writing press releases for products that didn’t yet exist. Jeff Bezos mandated this—not as a writing drill, but as a litmus test ...

9 in 10 companies include multimedia in their press releases. 91% of communicators reuse their press release content on other channels. Press releases increased visibility for more than half of ...

The emergence of AI-driven search, now known as Answer Engine Optimization or AEO, does not mean everything you know about Search Engine Optimization (SEO) is no longer important. If your brand is ...

Always On PR “In 2026, Generative Engine Optimization (GEO) will deliver tangible ROI for PR beyond impressions and top-of-funnel metrics. Earned content, always-on media relations, repurposed ...

Including the best colleges for 2026, a Trolli x Mountain Dew collaboration, a new FDA approval for Wegovy and a back-to-school headline recap. NEW YORK, Sept. 5, 2025 /PRNewswire/ -- With thousands ...

Maroon PR is a creative communications agency that drives growth through relationships. Longtime public relations professional John Maroon started the firm in 2006 with a specific goal in mind: to ...

In 2026, USA companies are putting more emphasis on credibility, visibility, and long-term growth. The need for strong media presence has encouraged companies to seek the Best American Press Release ...