According to the USC-Annenberg study of 520 PR departments in the U.S., PR practitioners are feeling very good these days about their relationship with top management. This survey result is at odds ...

Responsible brand stewardship and the many ways it can be impacted positively and negatively are top of mind for C-levels in organizations of all sizes, vertical markets and locations. Its criticality ...

Every business has its problems, but no leader wants their private business woes to tarnish their public reputation. Unfortunately, it’s not uncommon for companies—especially larger, industry-leading ...

Some businesses use public relations practices as just another marketing tool, but from a strategic management perspective, that can be a misuse of resources. Your PR focus can't just be on pushing ...

NEW YORK--(BUSINESS WIRE)--Muck Rack today announced the launch of their expanded database of print content, which enables PR teams to view, monitor, share and analyze earned media published in print.

Social media has become a primary conduit for getting the word out, in some cases proving to be an even stronger force for publicity than more traditional media outlets and paid advertising, and so ...

Business leaders across industries were taught several key crisis management lessons in 2023. One crucial insight emphasized the importance of promptly appointing new leaders to avoid creating ...

Compare the job pathways of public relations and digital marketing in 2026. Learn about the fundamental distinctions in ...