A lot of PPC accounts are built from the bottom up. You start with keyword research, group them by themes or match types, maybe throw in some location targeting, and go from there. But then reporting ...

In just one year, ChatGPT has unlocked transformative potential in PPC. Here's where we are with genAI and what's in store for the industry. It’s hard to believe it’s only been a year since ChatGPT ...

The PPC model prizes volume over attention, yet some publishers are now moving to measure time spent looking at ads rather than views. Could we see a move towards alternative models for search ...

Bluesky is quickly gaining attention as a growing social media platform – but what does that mean for the PPC community? Here’s what you need to know and how to prepare for potential ad opportunities ...