Instead, the company focused on its best-selling SUV and sedan, the Model Y, and Model 3, while sales of the Model S and X dwindled. When reporting sales, Tesla lumps all of its premium models together in the "other models" category, and in the last quarter of 2025, it sold only 11,642 of these, a 51 percent year-over-year decrease.

Instead of rolling out new car models, Musk is also betting that Tesla’s future is providing robotaxis as a service. It stands to reason why the company needs to find a new growth area. The US giant lost its crown as the world’s top-selling EV brand to China’s BYD in 2025,