Company's Breakthrough Technology Poised to Revolutionize the Future of Neuromarketing; Endorsed by Leading European Brain-Computer Interaction Consortium NEW YORK, March 21, 2011 /PRNewswire/ -- ...

A.K. Pradeep knows what you like and why you like it. Take the sleek, slick iPad. Ask Mac lovers why they adore their tablet and they’ll say it’s the convenience, the touch screen, the design, the ...

NeuroFocus, a firm that brings brain research to marketing, today unveiled what it deems “the first dry, wireless headset designed to capture brainwave activity across the full brain.” The device, ...

This story was written by Tameka Kee. At GDC, neuroscience-based marketing firm NeuroFocus rolled out NGame, a suite of products that apply brainwave research principals to game design. The idea is to ...

BERKELEY, California, April 6, 2010 /PRNewswire/ — Are four hundred million Facebook members creating new metrics formarketing to mass audiences? A new study from NeuroFocus, the world's ...

NEW YORK--(BUSINESS WIRE)--Nielsen Holdings N.V. (NYSE: NLSN), a leading global provider of insights and analytics into what consumers watch and buy, announced today that it has acquired 100% of ...

One day, Nielsen will know what you like before you do. The Nielsen Co. has made an investment in NeuroFocus, which applies brainwave research to advertising, programming and messaging. They plan to ...

MUMBAI: NeuroFocus, which works in the area of applying neuroscience to consumer insights, has announced the results of a new study that takes a look at consumer engagement on premium websites.

Switching a brand logo on a Web site from the right-hand side of the page to the left can have a profound impact on the way that image is processed by consumers and could ultimately give one ...

In what it claims is a major breakthrough in the burgeoning field of so-called neuromrketing research, Nielsen-backed NeuroFocus this morning unveiled a new biometric measurement technology it claims ...

BERKELEY, Calif., Aug. 5 Can neuroscience be used to help a magazine sell more copies? This was the question asked by the popular science weekly, New Scientist, to NeuroFocus, the world's largest ...

NEW YORK, March 21, 2011 /PRNewswire/ -- NeuroFocus unveiled the first dry, wireless headset designed to capture brainwave activity across the full brain today at the 75th Annual Advertising Research ...