With so many mobile apps in the marketplace, app discovery is more competitive than ever. The race to get apps in front of people has turned ad installs into a lucrative market. Combined with a huge ...

Take a look at this guide on the Granawin app to learn how to download and install it on your device in just a few simple ...

A lucrative form of advertising that is helping drive Facebook's mobile ad revenue is now officially available on Twitter. On Monday Twitter said it is releasing mobile-app install ads to the wider ...

Google will now suggest those keywords to developers and advertisers, so they can purchase mobile app install ads that arise when someone uses those terms in YouTube or Search.

To help developers with app install efforts, Facebook is introducing two ad formats - Desktop Video App Ads and Mobile App Ads with the Carousel Format.Desktop Video App AdsDesktop Video App Ads has ...