As the mobile and tablet market and sales has performed better than the PC market in the past year, the near future as predicted by Eric Schmidt saying that everyone will own a smartphone is becoming ...

Uber Engineering outlines its platform-led mobile analytics redesign, standardizing event instrumentation across iOS and ...

Yahoo has doubled down on its mobile bet, agreeing to buy mobile analytics and advertising company Flurry. What does that mean for a company that less than a week ago reported disappointing earnings ...

To respond to consumer behaviour on mobile devices, brands need to be able to quickly analyse and improve mobile engagement. Unfortunately, this hasn’t always been easy, at least partly because mobile ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More In a sign of the growing importance of mobile analytics, App Annie has ...

Peter Fodor is the founder of AppAgent, a service for gaming studios and mobile startups who are launching a game or app but need help with marketing and user acquisition. Paul Trejbal is a Data ...

Google has unveiled a new mobile analytics platform designed to help marketers and developers better measure their apps. Mobile App Analytics is currently available in beta form, with Google promising ...

Appcharge, a direct-to-consumer (D2C) platform for mobile games, and marketing measurement firm AppsFlyer announced a strategic partnership. They will offer a unified cross-platform mobile and web ...

IBM will dedicate $4 billion in spending this year to the cloud, analytics and mobile technologies, as it struggles with seismic shifts that are changing the computing landscape it once dominated, In ...

A new set of reports due later this summer will provide broader, more specific usage metrics to makers of mobile applications Google is readying a new set of Analytics usage reports designed ...

IBM is hitting a rough patch financially as it shifts its strategy from hardware to cloud, mobile and analytics technology. The company, considered a technology bellwether for the scope of its product ...

Whether or not you’re aware of it, from the moment a customer lands on your mobile website, they are judging your brand. And it is about more than what your mobile website looks like – today, it is ...