Yahoo Finance

SER Group Acquires Metaforce, Supercharging Intelligent Document Creation, Communication and Interaction in Doxis Platform

Acquisition strengthens native Customer Communication Management (CCM) and Customer Experience Management (CXM) in the Doxis platform to complete the document management and automation lifecycle. SER ...
Marketing Dive

Noted Brand Expert Allen Adamson, Former Amazon and Microsoft Marketing Exec David Camp, Other Senior Industry Players Team Up to Launch Metaforce and Disrupt Antiquated Agency ...

New York, NY – January 16, 2018 – Brand industry expert Allen Adamson, former Chairman of Landor, and David Camp, former top marketing executive at Amazon, Microsoft and BlackBerry, announce the ...
NPR

Why So Many Brands Are Rebranding

NPR's Mary Louise Kelly talks with branding expert Allen Adamson of the company Metaforce about the news that Weight Watchers will now be known as "WW" and Dunkin Donuts as Dunkin'. Two companies with ...
adexchanger

Curating Brand Experiences In The Great Meta-Reversal

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mitch Ratcliffe, partner at Metaforce.
Law

The Dual Threat: How AI Mimics Both Brand Strategy and Creative Execution

Allen Adamson, co-founder and managing partner of Metaforce. Courtesy photo For decades, trademark attorneys have become adept at identifying and fighting traditional forms of brand infringement, such ...