Breaking Into The Black Box: Unlocking Meta’s Product-Level Ad Data

Brands can challenge Meta’s automation by surfacing product-level trends, aligning them with purchase behavior, and ...
Hosted on MSN

Inside Meta’s scam economy — leaked documents show 1 in 10 ad dollars tied to fraud and fake offers

Newly uncovered documents show that Meta, the company behind Facebook, Instagram, and WhatsApp, earns huge sums from ads linked to scams and banned products. According to internal reports, the company ...
Campaign Live

Meta rolls out ads on Threads globally, introduces new ad formats

We Are Social and Meltwater data show India as Threads’ biggest ad market globally, while Taiwan and Hong Kong lead reach ...
ProPublica

Exploiting Meta’s Weaknesses, Deceptive Political Ads Thrived on Facebook and Instagram in Run-Up to Election

ProPublica is a nonprofit newsroom that investigates abuses of power. Sign up to receive our biggest stories as soon as they’re published. This story was reported in collaboration with the Tow Center ...

UK Watchdog Flags Meta for Hosting Ads Linked to Illegal Gambling

Tim Miller, Executive Director at the UK’s Gambling Commission, states, “Now, companies like Meta will tell you that they don ...
Search Engine Land

6 advanced (yet missing) Meta Ads KPIs to track success

Meta Ads provides a solid foundation of basic metrics like ROAS and conversion rate, but savvy marketers know that true optimization lies in the details. Are your clicks translating into quality ...
Wall Street Journal

Meta’s Free-Speech Shift Made It Clear to Advertisers: ‘Brand Safety’ Is Out of Vogue

When Meta Platforms META-0.09%decrease; red down pointing triangle Chief Executive Mark Zuckerberg unveiled sweeping changes this month to loosen the company’s restrictions on speech, he talked about ...