While marketers have been grappling and struggling with solutions to the loss of third-party cookies over the past couple of years, new and smarter ways of investing media dollars have been evolving.

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. In my years as a marketing executive, I’ve seen teams spend months ...

NEW YORK, Jan. 10, 2025 /PRNewswire/ -- Pairzon is excited to unveil our enhanced Media Mix Modeling solution, designed to transform how retail marketers optimize marketing efforts across online and ...

Campaign explores if other marketers should follow in their footsteps. There is a resurgence of Media Mix Modeling (MMM) in the digital marketing landscape due to privacy changes like the loss of ...

Iridio by RRD and Keen Decision Systems provide marketers with faster, more accurate and actionable insights that surpass industry standards. The collaboration delivers a unified, high-speed marketing ...

Recognition underscores NIQ’s leadership in delivering advanced analytics and full-funnel outcomes measurement on TikTok. NIQ, a global leader in consumer intelligence, has earned a partner badge in ...

Roku, the streaming distributor of apps, is expanding its line of measurement companies around media-mix modeling efforts. New additions include Analytic Partners, Ipsos MMA, IRI, Mediahub and Nielsen ...

LITTLE ROCK, Ark., May 24, 2023 (GLOBE NEWSWIRE) -- Inuvo, Inc. (NYSE American: INUV), provider of the first generative artificial intelligence (AI) advertising solution made specifically for brands ...