Walmart's retail media network "Walmart Connect" received its first accreditation from the Media Rating Council (MRC) for its first-party click and impression metrics for its sponsored search ad ...

Brent Bozell III is retiring as president of the Media Research Center (MRC) effective May 27, the organization announced Monday in a post on X. Bozell founded the MRC in 1987, according to the ...

Ninety-two percent of the three most popular news networks’ coverage of President Donald Trump in 2025 has been negative, a Media Research Center (MRC) analysis released Monday found. The study, which ...

In the US, the Media Rating Council (MRC) has granted initial accreditation to the ARF's DASH TV Universe Study, which provides comprehensive estimates of consumer television footprints across ...