The Health & Safety Institute, which is backed by Waud Capital Partners, has acquired Texas-based Martech Media, an industrial technologies training provider. No financial terms were disclosed. EUGENE ...

CMOs are pouring money into martech, but are these investments even working? And where does human capital fit in? Martech investments are on the rise (again). According to a recent Gartner study, ...

Jason Lark is co-founder and managing director at Celerity. Jason focuses on Celerity’s strategic and operational performance, and supports clients in achieving their goals. The martech buying process ...

Anyone can get behind the wheel of a martech solution, but only an experienced marketer and team can elicit the best performance. Many marketing teams struggle to realize the promise of martech ...

A recent Gartner study shows that martech spending went up in 2018 and investment in in-house labor went down. And Michael Korch, head of marketing at Full Circle Insights, isn’t happy about it. For ...