When you consider a composable solution, take an enterprise architect’s view to make sure it's a good fit with the rest of your Digital Experience Platform. In the era of Web 2.0, Chris Anderson's ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Brad Rosenfeld As the ...

Marketing technology solutions saw a growth rate of 27.8% year over year, according to the martech supergraphic. The marketing technology landscape’s heading toward 15K territory. Scott Brinker, first ...

The number of marketing technology software products has grown exponentially over the past 13 years, according to recent research from Chief Martec and Martech Tribe. The report was based on an ...

iPaaS — integrated platforms as a service — is a relatively new term in the martech space, but it has been quietly gaining traction over the last several years. According to chiefmartec.com, the ...

In the fast-paced world of marketing technology (martech), keeping up with the latest trends, tools, and strategies can feel like an overwhelming challenge. Businesses often invest in complex ...

It’s that time of year again: prediction time. A time when marketers make wild forecasts about which shiny new martech bandwagon is worth jumping on this year. The martech landscape, once an orderly ...

If you believe martech vendors today, the answer to all of your marketing problems is just another free trial, proof of concept or purchase away. But buyer beware. You can’t spend your way to ...

Chiefmartech.com has released its popular 2020 Marketing Technology Landscape Supergraphic — once again showing an increase in martech solutions currently on the market. Created in partnership with ...

The modern business landscape is witnessing rapid transformation, driven by the increasing demands of customers and the relentless advancement of technology. In this dynamic environment, marketing ...

The pandemic-induced growth of e-commerce is, by now, well documented. What is happening in the app ecosystem that supports e-commerce? Is it growing? Are we likely to see consolidations or IPOs? Are ...

The Top Ten Martech Heroes, followed a judging process by a select panel of industry experts who reviewed nominees from across the globe. One such individual, however, stuck out in the eyes of Scott ...