adexchanger

Marketing Mix Modeling Isn’t What It Used To Be – Here’s Why You Need To Consider The Next Generation Of Modeling

There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to ...
CMS Wire

Google’s Meridian Is Here — And It’s Changing CMOs' Marketing Budget

Google's open-source Meridian helps marketers build better models, understand lift by channel and finally bring sanity to their measurement strategies. Necessity is often called the mother of ...
Forbes

Looking Back: Reinventing Marketing Mix Modeling With Machine Learning

Stressed about your business’s future? Maybe it’s time to look to the past for solutions. History buffs know the past offers valuable insights for navigating the challenges of the present. In today’s ...
Business Wire

Quantzig’s Marketing Mix Modeling Solution Helps a Prosthetics Manufacturer to Optimize Marketing Spend & Drive a 5% Increase in Market Share | Request Free Proposal for ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of their ...
Fast Company

Optimizing ad spend with AI-powered marketing mix modeling

Few technologies have merged into the everyday lives of people around the world as rapidly as artificial intelligence (AI) has in the past few years. It’s like we all just woke up one morning to find ...
adexchanger

3 Questions Marketers Need To Ask About Marketing Mix And Attribution Modeling

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alice K. Sylvester, Partner at Sequent ...

MTA vs. MMM: Which marketing attribution model is right for you?

Measuring marketing effectiveness is essential for any business investing in multiple channels. Two popular approaches – ...
Search Engine Land

Why marketing mix modeling is crucial in 2025 and beyond

In an era where privacy concerns, AI advancements and zero-click trends are reshaping digital marketing, businesses need smarter tools to navigate complexity. Marketing mix modeling is emerging as a ...
Business Wire

Marketing Mix Modeling Helped a US Pharmaceutical Company to Achieve Better Marketing ROIs | A Quantzig Success Story

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its ...
Retail TouchPoints

New Marketing Mix Model Uses Virtual Platform To Predict Shopping Behavior

Marketing mix modeling has proven to be an important practice in driving bottom line performance among leading retail and consumer goods companies. However, the complex technique of using ...
Forbes

Building A Better Marketing Mix Model

On the glamour scale, statistical modeling attribution falls somewhere between flossing and pulling weeds. But for the team building a marketing mix model to guide the process of creating and managing ...