When most business leaders hear the term "partnership marketing," they default to thinking of influencers. The name has been used to describe this method of marketing so often that it's become a ...

'Growth marketing' isn’t just a fancy term, it’s a proven marketing method that your business can use to ramp up sales. You’ve likely heard of the term before, but what you might not know are some ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Six in 10 UK marketers (61%) believe consumer segmentation – the ...

Content marketing is – you guessed it – a type of marketing strategy. But what differentiates it from the other marketing types you may be familiar with? For one thing, think of it as the polar ...

With a background in product development, research, analytics, consulting, management, and entrepreneurship, Naras Eechambadi prides himself on seeing the forest for the trees. The CEO of Charlotte, ...

Marketers continually look for ways to improve mobile engagement with customers. Several studies prove mobile as an effective platform for driving purchases. Keeping customers satisfied and happily ...

In marketing a product, success often hinges on having a clear and structured requirements-gathering process and thorough project management. Gathering business requirements ensures marketing ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY John Hood Traditional ...

Why is content marketing important? That’s a loaded question, but worth considering, because the benefits of content marketing are almost too numerous to count. To sum it up, content marketing is ...

Marketing has only become more competitive in 2020, with so much content being delivered on so many platforms clamoring for our attention. Not only is standing out with your content an issue of ...

Pursuing an international level of business can be intimidating. How do you get started with taking your business global? What does international marketing entail, and are you ready for it? Why is ...