You will set your marketing communication strategies according to your goals for both domestic and international markets. Domestically, you are likely familiar with marketing communications strategies ...

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

Sacramento, California - January 24, 2026 - PRESSADVANTAGE - Silverback Digital Marketing has released an announcement ...

Phifer & Company expands services with expert guidance for companies building modern Marketing, Communications, PR, ...

Opinions expressed by Entrepreneur contributors are their own. The Gen Z generation is on the cusp of becoming the most powerful and influential generation in history. While some marketers might be ...

The crisis landscape in 2026 is defined by multidimensional threats that go far beyond a simple viral post. Marketing teams ...

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

As a marketer who started in the ‘good ole days’ when we pushed marketing out the door using flyers, newspapers and brochures I was happy to see those days disappear. Interaction, assimilation, ...

E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online selling.

Effective communication is at the heart of every successful organization, but the strategies used can vary significantly depending on business size, type, and goals. Whether you're running a small ...

From websites to marketing strategies, magazines to media relations, and everything in between, University Marketing and Communications (UMC) exists to help tell the story of Case Western Reserve ...

Alisha Mack, a Bloomsburg University graduate with a B.A. in communications, has joined the Bucknell Small Business ...