Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

New offering prepares advertisers for the inevitable shift toward paid visibility inside AI-driven search and answer engines ...

There are pros and cons to both in-house PPC management and working with PPC agencies. But by developing a hybrid solution, you can actually get the best of both worlds. I recently received a call ...

There’s no universal “cheap” or “expensive” option. What matters is that you align expectations with investment. What also matters is that you set reasonable expectations for your vendor and the ...

PPC, Pay-Per-Click, is a form of advertising that is well known to internet marketers and online business owners. However, there are just as many professionals who do not fully understand PPC and how ...

Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other ...

PRINCETON, NJ – Search marketing company NetElixir has launched LXRGuide: Agency, a paid search recommendation engine powered by machine learning algorithms, which enables search marketers to optimize ...

You can gain a decent amount of market share by just doing what you’re supposed to do when it comes to running Google AdWords management and PPC ads in general. But if you know a few more advanced ...

Greg Sandoval covers media and digital entertainment for CNET News. Based in New York, Sandoval is a former reporter for The Washington Post and the Los Angeles Times. E-mail Greg, or follow him on ...