Years after signing off as "a Mac" and "a PC," Justin Long and John Hodgman have reunited for another ad campaign that you ...

On January 22, 1984, the Apple commercial for the Macintosh 128K aired during the Super Bowl. The "1984" Mac ad became ...

Apple has experienced yet another advertising fumble, but good luck finding any evidence of it. This week, Apple posted and abruptly deleted a 7-minute ad on YouTube titled "Convince Your Parents to ...

In an email to developers this week, Apple indicated that it will begin showing additional ads in App Store search results ...

Today, Apple shared its new Fuzzy Feelings holiday ad, which uses stop-motion to tell a holiday story. As it's been doing over the past few months, the company's videos have been shot using an iPhone ...

One of the hallmarks of Apple advertising is how it has so consistently been able to fit story, humor, and emotion into what is actually a glorified product demo. In a new series of three Macbook ads, ...

A new television commercial for Apple's new MacBook Pro with Retina Display began airing on Tuesday, even as shipping estimates for the new laptop have risen to three to four weeks. MacStories ...

Apple has announced its decision to implement additional advertisements within App Store search results, though the upcoming ...

Beginning in March, users will start seeing more ads within search results, a move that underlines how central advertising ...

Having started with ads in the App Store back in 2016, a program which was dramatically ramped up in 2022, the company went ...