Let’s take some pressure off logos–they really don’t need to work so hard. Here’s what drives your brand instead. Somehow companies have gotten into the mind-set that a logo–this thing that does ...

APT says it will debut a new company logo and corporate identity in Las Vegas. “In recent years we have grown significantly both in size and maturity, and we felt a strong need to update our logo and ...

CAE (NYSE: CAE) has introduced its new logo and brand identity as the company strengthens its mission of equipping individuals with technology platforms and expertise to prepare them for critical ...

After around 15 years, Mountain Dew has found its vowels again. The brand unveiled its new logo -- eschewing the “Mtn Dew” stylization officially introduced in the U.S. market in 2009 –-- in favor of ...

AUBURN — You may be asking yourself the question, "Why would Auburn University change its logo?" The interlocking "AU" has been a staple since it was first introduced in 1966. Auburn fans love it. No ...

Jaguar has debuted new logo as part of brand identity Jaguar, the British automaker has been around since 1935 manufacturing various kinds of vehicles. In recent times, the manufacturer has been going ...