Google won’t rank what it can’t confidently identify. See how business names and primary categories determine local search ...

Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, or ...

Join this Masterclass to hear Google Ads experts share actionable strategies to capture more high-quality leads and prove the full value of your local ad spend. Local search ads are about more than ...

Google is testing new direction buttons in the local pack within the Google Search results. Normally, we see a "Directions" button, but now Google is testing "Map it," "Map," "Route," "Go," and "Get ...

Overview AI search now favors clarity and freshness more than user location.Semantic matching makes global and local pages compete as equals.Brands must shift f ...