Lego bricks may be simple, but putting them together rewards curiosity, trial and error and stubborn problem solving ...

An interview with Tom Donaldson, LEGO Group’s SVP of Creative Play Lab, on how the company came up with its new SMART Brick.

LEGO is launching a whole new way to interact with its famous toys, and it could be one of the biggest hits of 2026. It’s ...

Probably my favorite thing about the Lego Smart Play system unveiled this week at CES is that it was designed for kids, first and foremost. In the past 10 years or so, Lego has increasingly courted an ...