An inside look at how Smart Bricks expand Lego’s system without replacing physical play ...

Lego explains why its Smart Bricks use custom wireless charging, enabling uninterrupted play without removing bricks from ...

LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...

LEGO Day is simple. It is a date that celebrates the brick system that made building feel timeless, whether the goal is a ...

After eight years in development, Lego Smart Play promises to revolutionise play for a new generation. One of its creators ...

Even your Legos are going through a technological revolution. The toy company unveiled its “most significant evolution” in 50 years — the Lego Smart Brick, a standard 2×4 Lego brick with a tiny ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a single LEGO stud along with sensors, LED lights, a miniature speaker, and ...

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

At CES 2026, Lego has announced the upcoming launch of the Lego Smart Play system, an interactive technology the company is calling the biggest evolution to Lego bricks since the introduction of the ...

LEGO has announced a new Smart Play system, which the famed toy company is calling its biggest innovation ever. Revealed at CES 2026, the Smart Play system consists of a new version of the iconic 2×4 ...