When KBP Brands started testing Funnel Cake Fries at four local KFCs in the fall, the new menu item shattered its expectations. "We more than doubled our daily projections," said Tonya Mangels, vice ...
KBP Brands, an Overland Park, Kansas-based Yum Brands’ franchisee, is rolling out an SMS and mobile wallet digital marketing program at its 847 KFC locations across 28 states. The announcement follows ...
KBP Brands, an Overland Park, Kansas-based Yum Brands’ franchisee, is testing an SMS and mobile wallet program at 162 participating KFC restaurants in Texas, New Jersey, Oklahoma, Arkansas and Buffalo ...
OVERLAND PARK, Kan.--(BUSINESS WIRE)--KFC franchisee KBP Brands, one of the largest and fastest-growing QSR franchises in the country, today announced it has partnered with Vibes, the technology ...
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