Customer testimonials have long been considered some of the most useful raw marketing materials around. And with the overwhelming number of channels used to reach consumers today, the candid words of ...
AllBusiness.com on MSN
How to Use Customer Testimonials in Your Marketing Strategy
What to Include in Customer Testimonials Good testimonials should be authentic and relatable, and should also explain who the people giving your testimonials are. If you sell B2B, that could include ...
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