Designed for 40-plus skin, the Do It All Sheer Tint Face Balm will be sold exclusively at Ulta Beauty.

On behalf of our sponsors at IT Cosmetics, Everyday Northwest’s Nicole DeCosta spoke with Erica Taylor — IT Cosmetics Global Makeup Coach — about expert makeup ...

Ask any beauty editor for their best foundation recommendations and I guarantee you, IT Cosmetics CC Cream will feature in their top three. Having launched onto QVC back in 2016, the lightweight face ...

And Just Like That star Kristin Davis was announced as the new face of cosmetics brand IT Cosmetics' Nude Glow CC+ Nude Glow Foundation. As part of the brand's “The Glow Comes Naturally” campaign, the ...

We might earn a commission if you make a purchase through one of the links. The McClatchy Commerce Content team, which is independent from our newsroom, oversees this content. I’ve always been a blush ...

So, what sets this mascara apart in a market saturated with options? For starters, the IT Cosmetics Superhero Mascara is clinically tested to deliver dramatic volume and length in just one coat. Its ...

If you purchase a product through a link on our site, we may receive compensation. Offering medium coverage, the skincare-inspired concealer is formulated like a multivitamin serum, containing vitamin ...

To formally roll out the complexion product, IT Cosmetics is debuting a campaign featuring actress Jennie Garth, who will aid ...

If you click on links we provide, we may receive compensation. The actress teamed up with IT Cosmetics to spotlight its SPF CC+ Foundation franchise Kristin Davis Kristin Davis partnered with IT ...

Apply the bronzer where you want a dose of warmth and sunshine. Finish your makeup application with some pressed powder to lock in your look and prevent excess oil and shine. A shopper said, "First ...

Get the CC+ Cream SPF 50 in the shade of your choice, plus the Superhero Elastic Stretch Volumizing Mascara, Superhero No-Tug Waterproof Shadow Stick in Silk Armor, Heavenly Luxe Complexion Perfection ...

Parks partnered with IT Cosmetics for its Keep It Real social campaign and talked all things beauty with PEOPLE Charles Sykes/Bravo via Getty Real Housewives of Atlanta star Phaedra Parks considers ...