GHENT, WV (WVNS) – With winter in full swing, some may be missing and craving foods that are summer staples, such as funnel ...

In practical terms, Epic challenged Apple’s right to force developers into using its in-app payment system, opening the door for brands to steer users toward alternatives with different economics.

Most advertisers today still approach creative with a one-size-fits-all mentality. They produce a flat stack of assets—product demonstrations, testimonials, value propositions—and push them through ...

Whether you're getting food and drinks on Coney Island or exploring the best restaurants on Chicago's Navy Pier, these boardwalk staples are BYOSF -- bring your own sticky fingers. If you're at a ...

The oft adhered to rules of marketing are changing - not by trends, but by tectonic shifts in consumer behaviour, ...

Before a potential customer buys your product, they have to go through a journey that includes becoming aware of your business, learning about your products, and deciding to buy one from you. This ...

A sales funnel, also known as a purchase funnel, is a model that illustrates the theoretical customer journey toward the purchase of a product or service. This concept is called a funnel because it ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...