Global conflicts and international crises continue to affect economic stability, diplomatic relations, and security planning ...

Advertising analysis, a specialized form of market research, has become increasingly common as the costs of promotion have escalated. Because any mistake can be costly, analysis is done at every stage ...

Market segmentation is the process of analyzing the appropriate consumers to which a product should be targeted. It's about dividing broad target markets into subsets of consumers with similar wants ...

Sentiment analysis is analytical technique that uses statistics, natural language processing, and machine learning to determine the emotional meaning of communications. Companies use sentiment ...

Daniel Liberto is a journalist with over 10 years of experience working with publications such as the Financial Times, The Independent, and Investors Chronicle. Timothy Li is a consultant, accountant, ...