Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Innovation is the hottest word in health care. Yet in a sprawling $3 trillion sector, the positive consequences of innovation are realized only if what one entity learns spreads from the innovator to ...

The-first-to-know innovation diffusion model was born out of the desire to support insight and innovation specialists in their quest for foresights that would inform future profit pools whilst ...

A few years ago, a new kind of AI called a diffusion model appeared. Today, it powers tools like Stable Diffusion and Runway Gen-2, turning text prompts into high-quality images and even short videos.

We’re all pretty familiar with AI’s ability to create realistic-looking images of people that don’t exist, but here’s an unusual implementation of using that technology for a different purpose: ...