A marketer’s role is to inspire consumers to embrace a product or service, which involves shaping their decision-making process. Equally important is an understanding of psychology and the examination ...

Bias in AI isn’t just baked into the training data; it’s shaped by us and embedded in the broader ecosystem of human-AI interaction. This cognitive bias emerges from the dynamic interplay between ...

Anne-Laure Sellier a reçu des financements de la Fondation HEC. Carey K. Morewedge previously received funding for other debiasing research from the Intelligence Advanced Research Projects Activity of ...

Drawing incorrect conclusions, based on ill-conceived heuristics, can lead to bad decision making. This is cognitive bias. Researchers have identified an enormous range of cognitive biases that can ...

This is the second post in a series on cognitive biases. A cognitive bias is a mental shortcut or heuristic intended to spare us time, effort, or discomfort—often while reinforcing our self-image or ...

We are defined by the decisions we make from the moment we wake up to when we fall asleep. Regardless of how mundane or unimportant these emotions and decisions may seem, you must learn how to remove ...