ITV uses in-game adverts during Six Nations in UK first

An advert was shown in each half of France's victory over Ireland in a 'double-box' format, lasting for 20 seconds.

ITV to play adverts before scrums during Six Nations games

The news that ITV intends to show adverts during breaks in play before scrums shows the disdain in which the set-piece is ...

ITV to show in-game ads during Men's Six Nations matches: Here's what viewers need to know

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Fans threaten to switch off ITV if World Cup matches have mid-game adverts after fury over Six Nations

FOOTBALL FANS have warned they will boycott ITV’s World Cup coverage if football matches are interrupted by mid-game adverts.
TVBEurope

ITV to try and convert ad formats during Six Nations

The new format will be introduced during pauses in live match play and overseen by ITV Sport's production team ...

ITV make major broadcast change over adverts for Six Nations – and it could be used at World Cup

SIX Nations fans will see split-screen adverts DURING matches when the tournament opens tomorrow. And ITV could expand the ...
Advanced Television

ITV to trial in-game ad breaks during Six Nations

ITV is set to trial in-game ad for the first time during the opening fixture of the Six Nations Championship on February 5th when France takes on Ireland at Sta ...

ITV to air in-game adverts for Ireland’s Six Nations clash against France, and fans aren’t happy

For the Six Nations opener between Ireland and France on Thursday, ITV will add split-screen adverts while scrums are being set.

ITV’s Six Nations coverage to feature in-play ad breaks for first time

ITV’s Six Nations coverage to feature in-play ad breaks for first time - The broadcaster shares rights in the United Kingdom with the BBC ...