As artificial intelligence has evolved it is used for more marketing applications including composing music for ads or branding. Sonic branding has been defined as the strategic use of sound as a part ...

In today’s rapidly evolving healthcare landscape, the push for consumer-centric strategies has dominated boardroom conversations and marketing playbooks. However, the latest findings in the Humanizing ...

As paradoxical as it may seem, creative agencies are leaning into AI to help humanize brands. From listening more deeply to customer sentiment to tailoring more personalized messaging and authentic ...

In an era where artificial intelligence is rapidly redefining creative industries, branding stands at a pivotal crossroads. Tools like Midjourney and DALL-E are often portrayed as threats to ...

Modern business is about far more than just selling great products. For sustained financial success, stronger customer loyalty, and trust (not to mention employee retention), brands need to act, ...