A tool called DROP lets California residents fill out a few forms to keep their personal data from being tracked or sold by data brokers.

Your personal info is all over the internet. Data removal services can keep your phone number, email, and other details from ...

You’ve been planning on fixing your brakes and Googling auto repair shops. At the same time, you have been longing to buy butterscotch fudge ripple ice cream and searching for it on your Instacart app ...

Use a loyalty card at a drug store, browse the web, post on social media, get married or do anything else most people do, and chances are companies called data brokers know about it — along with your ...

Imagine walking into a store and a stranger knows your name, income, and recent medical visits. Creepy? That’s how data broker systems work. They gather information from public data, online accounts, ...

The California Privacy Protection Agency kicked off 2026 by launching a tool that state residents can use to make data brokers delete and stop selling their personal ...

There is big money tied to personal information, much of it bought and sold by data brokers. Now, a new California law is ...

Use a loyalty card at a drug store, browse the web, post on social media, get married or do anything else most people do, and chances are companies called data brokers know about it — along with your ...

If the ads you see in December feel a little too accurate, you are not imagining it. The holiday shopping season is the busiest time of the year for retailers and for data brokers. These companies ...

A new California law lets residents demand deletion of their personal data from hundreds of data brokers with a single request The system replaces ...

The California Privacy Protection Agency kicked off 2026 by launching a tool that state residents can use to make data brokers delete and stop selling their personal ...