It’s important to ensure everyone has a positive experience with your brand across all touchpoints. A great way to make this happen is by creating a customer journey map. This will provide you with ...

There’s no one single way to create a customer journey map. See how brands are approaching journey mapping today in strategic, emotional and goal-driven ways. What’s in your abandoned cart? From a ...

Phil is a serial entrepreneur and the Founder & CEO of Textdrip — a small business SMS marketing tool to automate SMS campaigns. Marketing is increasingly becoming more precise and analytical for ...

Opinions expressed by Entrepreneur contributors are their own. Creating a customer journey map is one of the best ways to understand customers’ experiences with your business. By mapping out each step ...

Just how important is it that businesses understand how customers interact with or feel about them, or be able to identify the "moments that matter" in customer interactions? Well, without that ...

Building any kind of business strategy begins with an understanding of your customers and their needs. Because if you don't know to whom you're selling, it's nearly impossible to know what to sell ...

Before embarking on a shopping journey, customers often find themselves in a state of awareness where a specific need or desire has sprouted in their minds. A growing recognition of a gap ...

In today’s world, it often feels like our devices know what we need before we do. Have you ever thought about coffee, and suddenly, an ad for your favorite brand appears on your phone? Or how Netflix ...