Personalization gets customers hooked, but cross the privacy line, and they’ll ghost your brand. Here's how to keep trust alive. Trust matters most. Customer trust is the foundation of successful ...

For decades, independent retailers built customer relationships the old-fashioned way. Handshakes, trust, memory and a good ...

Data privacy regulations aren’t known for being light reading. That doesn’t make it easy for businesses to become compliant. When one law refers to data subjects, another to residents, another to ...

Australian business owners are being asked to take greater responsibility for how they collect and handle customer data, ...

In today’s world, privacy matters more than ever. With new rules like GDPR and the end of third-party cookies, businesses can no longer rely on tracking people around the web to understand their ...

As the regulatory landscape and practical applications of third-party data continue to shift, brands must adjust their investment and priorities to tactics that allow them to collect their own ...

CDI goes beyond collecting data, focusing on accuracy, governance and real-time access that modern CX depends on.

Jai Rawat is the cofounder & CEO at Zinrelo, a loyalty platform with a holistic approach. He is a successful entrepreneur & business mentor. In today's hyper-connected digital landscape, data has ...

There’s a careful balance between privacy and personalization that marketers must master to create an effective customer engagement and retention strategy. Yet the dynamic digital marketing landscape ...

AI company Perplexity announced in February that it was building its own browser called Comet. In a recent interview with the TBPN podcast, CEO Aravind Srinivas gave some insight as to why the ...