Open up most SaaS applications and look at the reporting they offer. It's pretty simple, right? A few dashboards with charts and the ability to apply filters like date range. The experience typically ...

In the modern enterprise, data has become both the lifeblood of operations and the fuel for innovation. Yet, as organizations grow and adopt diverse digital platforms, their analytics ecosystems often ...

It’s not easy for organizations to become data-driven, despite the aspirations many have to get there. Even orgs with data analytics teams often struggle to make effective use of their data. According ...

Google's Eleanor Stribling reveals GA4's roadmap: full-funnel measurement platform within a year, then evolving into an AI-powered business decision platform.

Let’s say you want to introduce a people analytics function or technology to your company for the first time. Or maybe you want to upgrade or expand your company’s people analytics tools. In either ...

Combining MCP, analytics-as-code, and LLMs to automate analytics execution at software speed SAN FRANCISCO, CALIFORNIA ...