In the world of business, boldness is often associated with addition: launching new ventures, entering new markets, and ...

There was a time when LEGO meant building a little car, smashing it into a wall, and calling it a day.Then we grew up.And ...

The Lego Icons Golden Retriever Puppy set, which looks like a golden retriever puppy wearing a blue collar with a gold tag, ...

After eight years in development, Lego Smart Play promises to revolutionise play for a new generation. One of its creators ...

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found that kids were looking for three things in a toy: the ability to play with ...

It took the analog toy company years to develop its new Smart Play system, which centers on digitally minded bricks that can play sounds, light up, and interact with each other. While the Lego Group ...

In 2026, LEGO introduced the next phase in the interlocking bricks story with the debut of the SMART Play system. Though the ...

LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...

Get saving your Pokédollars: you've got a month and a half before the first-ever Lego Pokémon hit shelves, and you'll need a ...

How to Make Yummy Chocolate Lego Figures In this episode of In the Kitchen with Matt, I will teach you how to make Amazing ...

A gold trophy with a Smart tag was the target to get closest to, and each player would shake a duck to activate it, and then ...

The new LEGO Legend of Zelda Ocarina of Time – The Final Battle set features key items from the game, such as the Master ...