Forbes contributors publish independent expert analyses and insights. David Henkin helps organizations and individuals innovate and grow. Predictive analytics has evolved from a niche discipline into ...

Organizations can use predictive analytics in almost every sector such as data mining and predictive marketing to better understand and address customer needs, or when applying machine learning (ML) ...

Advantages and shortcomings of predictive analytics, and how the practice is changing in order to keep up with the evolution of technology. The term predictive analytics refers to the use of data, ...