The belief here is that the keywords you use in H2-H6 subheadings are more heavily weighted in Google’s algorithm than words in plain text and that tags are therefore a ranking factor of their own.

HTML tags are the backbone of SEO that’s overlooked by many digital marketing professionals. These simple code elements tell search engines exactly what your webpage is about and how to interpret it.

SEO, PPC & AIO Guides » Essential Guide to SEO: Master the science of SEO » Chapter 4: HTML Code & Search Engine Success Factors Chat with SearchBot These elements in the Periodic Table of SEO Factors ...

H1 tags are synonymous to SEO. HTML5 “officially rolled out” in October 2014. This sparked renewed interest in an old SEO debate amongst web designers and online marketing pros. Is using multiple H1 ...