Today's consumers are more environmentally conscious than ever—and far more skeptical of vague or exaggerated sustainability claims. Marketing leaders must carefully balance promoting eco-friendly ...

Embracing sustainability does more than just help the planet; it can significantly drive your company’s profitability and long-term growth. Environmentally-friendly technologies and goods have evolved ...

Lion Shirdan is a marketing advisor, creative director and the founder of UPRISE Management, a 360˚ marketing, branding and creative agency. Now more than ever, consumers are seeking out products and ...

Brands started feverishly marketing their sustainability efforts about five years ago upon realizing a new generation of consumers was choosing to buy from carbon-conscious companies. But in doing so, ...

In today's increasingly environmentally conscious world, businesses are striving to align themselves with sustainability and eco-friendly practices. However, the use of certain green marketing terms ...