In mid-September, many SEO professionals began noticing unusual drops in Google Search Console (GSC) data. Impressions were down, average positions shifted, and the number of reported queries changed ...

While I think SEOs spend way too much time and effort on Core Web Vitals, many do ask why does the Google Chrome UX report often not match what is shown in the Google Search Console core web vitals ...

CrUX reports user experience by page views; Search Console reports by URLs (grouped). Both can be right at the same time. Understand each tool’s method before comparing numbers. Google's Barry Pollard ...

This week, we, of course, covered the ongoing Google Search ranking volatility. Google is now blending AI Mode directly into AI Overviews. Google’s home page search bar added a new upload feature to ...