Google has removed its long-standing unified pricing rules in Google Ad Manager, once again allowing publishers to set different price floors for Google demand versus other programmatic buyers. What ...

Google reportedly plans to expand an outdoor advertising business in Germany using a programmatic ad-buying process and lots of data. The digital screens are in public spaces such as train stations, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...