Google uses over 200 signals to determine what page it will serve up as search results in response to a query from a user. It is also true that no one outside of Google knows for sure exactly what ...

Incrementality testing in Google Ads is suddenly within reach for far more advertisers than before. Google has lowered the barriers to running these tests, making lift measurement possible even ...

Google is not one to one to "retire" apps, services, and products, sometimes with little prior notice. That's true for products that have cost Google a lot of money as well as some products that do ...

Google last year updated the previously Tango-only Measure app to work with ARCore, the company’s platform for mobile augmented reality. The tool leverages AR to record distances, with version 2.2 ...

Google has acquired Measure Map, a company that provides usage and traffic analysis for blogs, for an undisclosed amount. Google bought Measure Map from its creator, Adaptive Path, a consulting, ...