COLUMBUS, Ga. (WTVM) - Google Analytics is the most used web analytics platform on the entire internet. This is not only because Google is the number one global search engine, but also because its ...

Google enhances Analytics 4 with AI insights, cross-channel reporting, and budgeting tools as Universal Analytics shutdown nears. GA4 introduces AI-generated insights for faster decision-making. New ...

John Readman is the CEO of ASK BOSCO, which gives online retailers and marketing agencies the power of AI predictive marketing analytics. July 1, 2024, will mark a pivotal day in the world of data ...

People are creatures of habit. They crave familiarity and feel comfortable when they know how to measure something and where to find data -- especially when it comes to advertising campaigns running ...

Google Analytics, GA4, seems to be rolling out benchmarking data, similar to Universal Analytics before it. This feature lets you compare your analytics data to others in your same industry - so you ...

Another Google Analytics 4 migration project deadline is fast approaching, and this deadline is hard set. On July 1, Google will delete all historical data from Universal Analytics properties. This ...

This post was sponsored by Piwik PRO. The opinions expressed in this article are the sponsor’s own. This year, Google will finally phase out Universal Analytics 360, requiring paid users to switch to ...

Tension: Marketers rely on data to guide SEO—but many still feel like they’re guessing in a world where user behavior is constantly shifting. Noise: The shift from Universal Analytics to GA4 has been ...