Genesis, the luxury arm of Hyundai Motor Company, is rapidly transforming its position in the U.S. market, evolving from a niche entrant into a serious premium contender just a decade after launch.

Korea’s luxury brand is on a roll, and now it turns to Europe to take on its legacy rivals on their home turf. Europe is the Bermuda Triangle for many (non-European) luxury auto brands. Infiniti and ...

The luxury space is incredibly tough to break into, but Genesis has managed while other luxury sub-brands stagnate.

Over the past ten years, Genesis’ sales have grown “faster than any luxury marque in history,” according to Hyundai’s ...