Kendrick Lamar’s second Gatorade ad uses “peekaboo” and a powerful voiceover to explore how loss fuels greatness. As the first musician to front a Gatorade campaign, Lamar continues to redefine how ...

The iconic Gatorade shower from the Philadelphia Eagles’ Super Bowl 59 victory is getting new life in Gatorade’s biggest celebrity marketing campaign ever. The memorable moment will be featured in a ...

Caitlin Clark stars alongside some of the biggest names in basketball in a new Gatorade campaign. Rap artist Kendrick Lamar narrates the 60-second "Lose More. Win More" ad released last week, with his ...

Gatorade has unveiled its latest campaign, “Lose More. Win More.”, a bold extension of its iconic “Is It In You?” platform, which aims to spotlight the perseverance and inner grit that fuel elite ...

Kendrick Lamar isn’t a professional athlete, but he does know about how it takes hard work to find success. That’s just what Lamar discusses in a voiceover for a new Gatorade ad. In the video (which ...

Duke Blue Devils freshman sensation Cooper Flagg has spoken out about his involvement in a new Gatorade campaign alongside college basketball stars JuJu Watkins and Paige Bueckers. The ad, titled "The ...

WNBA All-Star weekend is a celebration of the league's growth, but also a reminder of the game's incremental progress-and Gatorade has the game film to prove it. In its newest campaign, "Let Her Cook, ...

USC Trojans guard JuJu Watkins suffered a season ending torn ACL in the Trojans’ second round win NCAA Tournament last week. Gatorade, who Watkins has an NIL deal with, posted a new ad featuring ...